Shenzhen — Sun Zhaoxue, president
of China Gold Association, director of National Technical Committee 379 on Gold
of Standardization Administration of China, president and secretary of the
Party Committee of China National Gold Group Corporation announced on Sept 13,
“99.999 High-Purity Gold National Standard” has been issued and implemented.
The standard was officially issued on Sept 1. It filled in gaps for high-purity
gold international standards and provided scientific and normative basis for
high-purity gold manufacturing enterprises and testing institutions.
On the market, 99% purity of gold is
called “pure gold”. 99.9% or higher is called “thousand pure gold”. Among
common gold jewelries, gold bars and gold/silver coins, the highest purity is
99.99%, which is also known as “four 9s”. In the new edition of national
standard, “high-purity gold” means 99.999%, which is “five 9s”.
"Higher, Purer, Worthier",
the gold purity broke its limits. In the past, 99.999% gold purity
manufacturing technology could only be used in high-grade, precise and advanced
domains such as Aeronautics and Astronautics. Nowadays, China National Gold
Group Gold Jewellery Co., Ltd introduced high-purity gold material into
consumer market, in order to make China Gold “99999” extreme pure gold
At the presentation, Sun Zhaoxue
emphasized the breakthrough meaning of 99.999% high-purity gold and the new
standard. He said, “In the year of 2011, gold price hit a new record high. The
price was once higher than 1900 US Dollars per Ounce in this August. China
plays a more and more important role in the world gold developing landscape.
The gold production of China ranks No.1 in the world in four consecutive years.
Gold consumption keeps in the second place three years in a row. In this year,
the amount of gold production and consumption of China will break 350 ton and
700 ton respectively. The gold industry is getting into important period of
time which offers us strategic developing opportunities. We should clearly
realize, the more prosperous market we are witnessing, the more important it is
that we have to make sure not slacking off in make innovations in various
dimensions of product, concept and mechanism.”
Sun believe 99.999% high-purity gold
and the new standard is a brand new breakthrough in the “industrial innovation”
strategy. “They mark a new height that China gold industry achieved, and will
start a new competitive landscape in Chinese gold market, especially physical
gold investment and consumer market.” He said.
On the releasing ceremony, Wang
Jinding, vice president of China National Gold Group Corporation, introduced
the general status of the group. He said, “China National Gold Group
Corporation is the only central enterprise in Chinese gold industry, and also a
leading enterprise in the industry. The gold reserves, production and sales of
China Gold Group all rank No.1 in China. The gold and jewellery company that
belongs to China Gold Group has achieved a rapid development since 2007, having
more than 1600 stores all around China with sales revenue experiencing 10 billion
RMB progressive increase each year.”
President Sun Zhaoxue invited Li Hao,
former first vice chairman of Financial and Economic Affairs Committee, former
deputy secretary general of The State Council, former secretary of Shenzhen
Municipal Party Committee to unveil “China Gold 99999 Extreme Pure Gold Series
Following, Shen Meidong, chief engineer
of National Gemstone Testing Center announced the Quality Inspection
Certification, and presented certification for China Gold high-purity gold products.
Great World Guinness representative Huang Demei also issued certification for
China National Gold Group Gold Jewellery Co., Ltd.